Consumers around the globe are now very keen to understand everything concerning the products sold to them. Right from the producer, the materials used and on to the effects on the product has to their bodies and the environment in general. The action has been backed up by the numerous environmental movements which have gone a long way to advise the customers on the best products to use and which ones to avoid. Since clothes are one of the basic needs necessary for human survival, what are conscious designers adapting so that they can provide quality clothes acceptable by the customers?
There is an upcoming trend in fashion that designs clothes from totally environmentally friendly materials. It is well known as eco-fashion and reports show that Mexico is among the cities that have increasingly put into use this growing fashion trend.
Eco-fashion is becoming a reality in many other parts of the world now that the H&M fashion giant has launched its first ever collection of eco-conscious clothing. Mariana Navarro who is the founder of a company that produces bags from water-resistant paper-Maralgui, has wholly adapted to the eco-fashion lifestyle. Her wardrobe in Mexico City is entirely eco-fashioned.
In one of her interviews with CGTN she explains that adopting eco-fashion is not only good for style but also for our ecosystem. This is based on the fact that if you destroy the environment, it will destroy you too.
For us to fully understand eco-fashion and its implications to the society, we must first know its definition. Eco-fashion is the clothing that accounts for the wellbeing of the producers, consumers and the environment. To begin with, the raw materials should first be inspected in order for them to be qualified as environmental-friendly. Natural fibers are always recommended. Examples include cotton and silk.
Recycled plastics can also be used to make garments. Plastic is non-biodegradable, therefore making clothes from the already-used plastics is a major step in curbing plastic pollution. Also note that the clothes should not contain any traces of harmful chemicals which might affect the consumer’s health.
Any manufacturing firm would require workers who will be fully dedicated to their work to ensure the production process is complete. However, the big question remains, do the workers in these firms receive fair equal treatment? Do they work under favorable conditions? Do they receive a fair wage with completion of their tasks?
Eco-fashion together with human rights elements now combine to make sure that the solutions to the above questions are always positive specifically on the clothing firms and companies that produce the fashion items.
Once the clothes are produced, they should be able to fully satisfy the consumer needs. By saying this I mean that the clothes should be chemical, dye and bleach free. The final consumer’s health should not be interfered with as a result of clothes containing these harmful substances. This is the message that is brought to us by eco-fashion hoping that it helps us towards a new chapter of better quality life.