How Anita Dongre is Going Global While Empowering The Economy In Indian Villages

Anita Dongre is a very important woman in the fashion design industry. She is famous for having dressed Beyoncé, Kim Kardashian, Kate Middleton, Huma Abedin and Hillary Clinton. She has expanded empire to the USA and the store is found in SoHo. She was even visited to dress Nick Jonas and Priyanka for their wedding.

She graduated from SNDT College with a degree in fashion design and her dream was always to create a fashion label that was influenced by her younger years in Jaipur. She has managed to capture the rich Indian heritage and incorporate it into the modern aesthetics successfully. Her insights and eye for beauty have helped her create Global Desi and other brands that have managed to rock the world. Her fashion houses include luxury bridal clothing Anita Dongre, the handcrafted Jadau jewelry line called Pink City and the sustainable brand that she loves most of all called Grassroot.

How Anita Dongre is Going Global While Empowering The Economy In Indian Villages

Aside from her fashion world, she is a philanthropist who has been at the forefront of the fight that will give Indian women who stitch clothing for fashion industries, equal pay and rights. She works with the SEWA center. She was inspired to do so by the conscious use of materials as a lifestyle. One of Anita’s fears is losing out on the treasure trove that is the house of crafts and culture from India. These include recipes, arts, music, textiles and other traditions that have defined India for millennia.

She has been focused on reviving and keeping alive, the crafts industry in remote indian villages that are in danger of being forgotten. Dongre is empowering the artisans and has brought influential world leaders to the initiative. She founded Grassroots after meeting these women in the heart of India’s culture. They also asked her to help them combine modern fashion and their embroidery to sell more.

Dongre says that the best part of her work with the women at SEWA is the difference that economic empowerment brings to their lives. They are born into poor families and villages and they grow up never knowing that they can earn a living that is substantial for economic freedom and independence. When she sees them become their own women, she is happy.

How Anita Dongre is Going Global While Empowering The Economy In Indian Villages

The success that SEWA has achieved is one that has allowed her to create even more centers in the villages where they train women to sew and then give them work at her labels. She firmly believes that the villages can be able to, “stay sustainable as an economy as long as the community members are contributing to the village instead of migrating to larger cities.”
She is currently operating 8 centers and is using a 2 year plan to expand that number to 30 centers in her area. The long-term plans include something much grander than this. Her vision is to see these centers all over India. They will address the poverty and bring a higher quality of life to the inhabitants. She hopes to achieve this dream whole dominating globally too.